Visual identity

We go back. Way way back with 290 square meters which started as 90 square meters.
Since 2002 there’s been mutual inspiration and collaboration.
90% of their visual communications is done by Yazoka.
For 2013 we designed a complete new visual identity full of historic references from both the shop as Amsterdam. 290 is located in the former “fish alley” of Amsterdam, has its roots in the harbor on the KNSM island. Enfin. Quite a story which the owner of 290 will tell proudly in person if you ask him kindly.