No Dutch No Glory

When No Dutch No Glory asked us to optimize their visual identity we went back to the basics of design. Designs that had survived the ravages of time. The designs everybody feels connected to. The designs that make you tick. The Sony Walkman, the Lamborghini Countach, the Rubik’s Cube, the Swatch watch, Julius Shulman’s houses, Dutch Zero Art and so on. We fell in love again with the basic principals of the isometric grid and started working from there. This entire visual identity is based upon this grid. And since No Ducht No Glory makes stories visual we decided to use quotation marks a the “D” & “G” resulting in a straightforward and clutter free identity.