Fund the future
FundTheFuture visual identity. A company which makes investing in pre-selected, high potential start-ups and growth companies attractive and accessible for everyone.
So we did a color study which would reflect a solid base for trust and confidence. The main logo is made of the two FundTheFuture F’s which are made up to be a hexagon. From bees’ honeycombs to the Giant’s Causeway, hexagonal patterns are prevalent in nature due to their efficiency. In a hexagonal grid each line is as short as it can possibly be if a large area is to be filled with the fewest number of hexagons. This means that honeycombs require less wax to construct and gain lots of strength under compression. All in all beautiful metaphors for a solid visual identity!